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Photo by Makayla McGarvey

Background, Philosophy & Approach...

The Foundation: Vermont Roots & Agricultural Heritage

I grew up in Vermont with deep agricultural roots on both sides of my family. We always had animals and gardens, and some of my fondest childhood memories are walking along back roads collecting wildflowers and making arrangements for my neighbors.

 

That little girl gathering clover, buttercups, and daisies didn't know she was building the foundation for a career—she just knew she loved the way flowers could tell a story and bring joy to others.

 

How I Got Here

By the time I got my first job at a flower shop at 19, I already had a solid foundation in art and design. But it was in that shop where I discovered that floral design wasn't just about arranging flowers—it was about creating environments, setting moods, and marking the most important moments in people's lives.

I knew almost immediately that I wanted to specialize in wedding floral design. This was before wedding floral design became the industry it is today. I was drawn to the intimacy of it—the collaboration with couples, the storytelling through design, the way flowers could transform a space and create the exact feeling a couple was hoping for.

Over the years, I owned a retail flower shop and worked in various aspects of the industry. But I kept coming back to what I loved most: designing weddings. Eventually, I made the deliberate choice to return to a private studio model so I could maintain complete focus on my passion. No daily retail orders competing for attention. No distractions from what I do best. Just weddings, designed personally by me.

My Design Philosophy

I'm deeply inspired by nature and texture. Living in Vermont, I'm surrounded by constant inspiration—the way light filters through autumn leaves, the organic chaos of a wildflower meadow, the sculptural quality of winter branches, the lushness of summer gardens. Vermont's landscape informs everything I create.

I still have a garden. I still forage in nature. These aren't just hobbies—they're integral to how I see and understand botanicals. When I'm designing your wedding, I'm not just thinking about color and form. I'm thinking about how each element relates to your vision, the natural world, the season, and to the specific Vermont landscape where you're celebrating.

My creative decisions come from two places: design theory and practice that I've refined over more than two decades, and intuition that's been honed by designing hundreds of weddings. I know what works technically—composition, balance, color theory, spatial relationships. But I also trust my instincts about what will create the exact feeling you're hoping for.

This combination of knowledge and intuition is what allows me to take your vision—even when you can't quite articulate it—and translate it into something that exceeds your expectations.

Why I Work the Way I Do

I love bringing a vision to life. Not just executing it, but truly understanding what you're hoping to create and then collaborating to make it real. The couples I work best with are those who trust me to understand their values and the vibe they're going for, and who are open to being wowed by how I bring it to life in flowers.

This is why I only book one wedding per weekend. It's why I design every single piece myself rather than delegating to a team. It's why the consultation process is so important to me. I'm not interested in filling orders. I am interested in creating something meaningful for couples who view their wedding florals as an essential part of their celebration.

The private studio model allows me to work with intention. Every wedding I take on gets my complete focus and creative energy. There are no competing priorities, no retail customers walking in during the middle of designing your bouquet, no pressure to maximize volume over quality. Just me and the flowers that will tell your story.

Beyond the Studio

In addition to floral design, I'm an educator at a local career center, where I teach Business Leadership in a two-year program for 11th and 12th graders. Teaching has deepened my appreciation for clear communication, mentorship, and the consultation process. Many of the skills that make me an effective educator—listening carefully, asking the right questions, understanding how to translate abstract concepts into concrete results—directly inform how I work with couples. My students learn about entrepreneurship, creative problem-solving, and building something meaningful. Those are the same principles that guide my floral design business.

What This Means for Your Wedding

When you work with me, you're working with someone who:

  • Understands Vermont intimately - I grew up here, I'm rooted here, and I know these landscapes and venues inside and out

  • Has true expertise - 23 years of focused wedding design experience, refined through hundreds of celebrations

  • Approaches every wedding as a designer - Bringing art, intuition, and technical knowledge to every decision

  • Works with complete focus - One wedding per weekend means you get my undivided attention

  • Values the collaborative process - I want to understand your vision deeply, not just execute a checklist

  • Is personally invested - Every bouquet, every wearable, every centerpiece, every installation is designed by me

 

My Commitment to You

I commit to listen carefully to what you're trying to create. I commit to bring both my expertise and my intuition to your celebration. I commit that your florals will be cohesive, intentional, and designed to create the exact environment you're envisioning.

Most importantly, it is my goal that when you see your ceremony space or walk into your reception, you'll feel that I truly understood your vision—and that the reality exceeded what you imagined.

That's what my couples consistently tell me, and that's the standard I hold myself to.

Let's create something beautiful together!

If this approach resonates with you, I'd love to talk about your Northern Vermont destination wedding.

 

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Vermont Wedding Flowers.  Your Vision Realized. Creative Muse Floral Design. ESTD 2003.

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© 2025 SJ Marcotte.

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